Easy = True

I definitely agree with the article because the majority of people are unwilling to search for the things they need or want to know. So, because something is easy to find it will be seen more often. And what is true often comes from what the majority of people believe. The best example of this is the internet. The things that can be found easiest on the internet are obviously seen the most, as more people see them they will spread the word to their friends and so on. This also goes for television because whatever is seen on television news is taken for truth without question.

The article doesn’t really change the way I think about rhetoric because I already knew that it was an important part of the way our world works; however, it does speak to the power of the people who are able to understand and employ rhetoric in useful ways. I have read about many studies that show how companies or products with easy to say names fair better than those with difficult to say names. Which goes right along with what the article says about easy equals true.